100% Indigenous owned
Registered with Supply Nation.
We create social and economic value through our continuous support in empowering and growing the Indigenous business sector. In addition to targeting the Indigenous business sector, our other supporting clients who value reconciliation may include; • Local council; • Tafes; • Universities; and • Medium to large corporates.
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Hi, my name is Mervyn Fernando and I am the Founding Director of Claystone Marketing. As a proud Indigenous man, my career began with years of study across a broad range of qualifications. In 2017, I completed my Bachelor of Business with Latrobe University and have since studied a master’s in marketing.
Mervyn John Fernando
We deliver up to date, contemporary video production services to suit a range of different industries and clients within Victoria.
Our primary focus is to bring your brand personality to life online and design to build trust and engagement.
We offer affordable Social Media Marketing services.
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Read our latest blogs...
Introduction Creative ideas flow in and out of our mind every day, however we only act on them if we decide to. If your entrepreneurial like me, then you know what I am talking about; a creative idea pop’s up and it gets you really excited. In the same way, your logical brain goes to[…]
In this article we discuss the benefits of SWOT Analysis and attempt to understand the model using a case study example. According to (Bensoussan & Fleisher 2008, p. 200) SWOT stands for a fit between a company’s internal resources and capabilities (that is, its strengths and weaknesses) and external possibilities (that is, opportunities and threats). In[…]
Consumer behaviour is the process that a consumer goes through when he or she is on a mission to purchase a product or service. A quick example would be if you were hungry and in need of food in order to satisfy your hunger. Through this process you will recall places in your memory frame[…]
Market Segmentation is a process dividing a total market into groups, or segments consisting of people with relatively similar product needs. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles or even similar demographic profiles. 4 characteristics that build customer groups If you are selling[…]
There is no hiding from the fact that video advertising is the most popular online media for engagement. The fact is that online users interact and engage 3 X more with video material. In summary, posts that receive high amounts of engagement will be rewarded by Facebook algorithms. This means Facebook will place your ad to[…]