creative imagination and ideas

3 ways to unleash creative ideas

Introduction  Creative ideas flow in and out of our mind every day, however we only act on them if we decide to. If your entrepreneurial like me, then you know what I am talking about; a creative idea pop’s up and it gets you really excited. In the same way, your logical brain goes to[…]

SWOT Analysis for small business

In this article we discuss the benefits of SWOT Analysis and attempt to understand the model using a case study example. According to (Bensoussan & Fleisher 2008, p. 200) SWOT stands for a fit between a company’s internal resources and capabilities (that is, its strengths and weaknesses) and external possibilities (that is, opportunities and threats). In[…]

Consumer behaviour influencing our minds

What is Consumer Behaviour?

Consumer behaviour is the process that a consumer goes through when he or she is on a mission to purchase a product or service. A quick example would be if you were hungry and in need of food in order to satisfy your hunger. Through this process you will recall places in your memory frame[…]

What is Market Segmentation?

Market Segmentation is a process dividing a total market into groups, or segments consisting of people with relatively similar product needs. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles or even similar demographic profiles. 4 characteristics that build customer groups If you are selling[…]

Why Facebook users want more video?

There is no hiding from the fact that video advertising is the most popular online media for engagement. The fact is that online users interact and engage 3 X more with video material. In summary, posts that receive high amounts of engagement will be rewarded by Facebook algorithms. This means Facebook will place your ad to[…]