Why Facebook users want more video?

There is no hiding from the fact that video advertising is the most popular online media for engagement. The fact is that online users interact and engage 3 X more with video material. In summary, posts that receive high amounts of engagement will be rewarded by Facebook algorithms. This means Facebook will place your ad to[…]

Marketing Mix

What is the Marketing Mix?

In the late 1940’s a marketing professor, James Culliton of Harvard University developed a concept later known as the Marketing Mix. The Marketing Mix enables brands to more smoothly position a product or service into a market. Traditionally the marketing mix comprised of 4 main marketing objectives, Product, Place, Price and promotion.  In recent times Marketing[…]

How to launch your business ideas

Does this sound like you? business ideas are running ramped in your head, you feel a little different to others. You know you have something within you that sets you apart from the norm, your a visionary, a creator, a man or a woman on the outside looking in. I feel this way everyday of[…]