What is a marketing strategy?
A marketing strategy is your blueprint to achieving your business goals through ensuring that your marketing efforts are aligned to sales, operations and overall business performance.
What's involved in a marketing plan?
A thorough marketing plan should involve a top down review of all your communications, including online and offline activities. An essential marketing plan offered by Claystone Marketing involves the following;
- Situation Analysis
- SWOT Analysis
- Digital Health Check
Testimony - Murru Office Supplies
Mitchell Ross, is the Chief Executive Officer at ‘Murru Office Supplies’ (MOS). MOS is one of the largest Indigenous owned office supply companies in Australia, they in every state and territory and offer a wide range of office product supplies.
“In approaching Claystone Marketing and ‘Merv’ it was apparent that we as a business were failing to deliver consistent communication across all of our mediums.
Merv not only addressed our communication weaknesses but was able to point out opportunities that would enable us to improve our brand image, more specifically online.
In addition to improving our online communication, our new marketing plan helped me and our sales team to understand all of our unique value propositions, which in turn improved our sales communications for the next 12 months.
I would highly recommend ‘Merv’ and his strategic marketing plan package.”
CEO Murru Office Supplies
Why Claystone Marketing?
Claystone Marketing is one of the fastest growing, and leading marketing agencies in Australia, that just so happens to be 100% Indigenous owned and operated.
Mervyn Fernando is the Founding Director of Claystone Marketing. He is a proud Indigenous man, with a marketing career that extends ore than 5 years.
Mervyn’s current skill sets;
- Social Media Marketing.
- Website development.
- Communications Strategy.
- Marketing Plans.
- Video Production.
- Graphic Design.
- Analytical thinking.
- Systems thinker.
- People person.