who we are
Indigenous small business marketing consutant, servicing the Indigenous small business owners in and from Shepparton, Australia.
Claystone was founded by Mervyn Fernando an entrepreneur, marketing professional and Indigenous man. Mervyn is a 2017 graduate with Latrobe university, completing an undergraduate degree in business, majoring in marketing. Mervyn has a passion for all things marketing in particular Social Media Marketing.
Our latest clients
Mervyn is a 2017 graduate with Latrobe university, completing an undergraduate degree in business, majoring in marketing. Mervyn has a passion for all things marketing in particluar social media, Mervyn has participated in various online social media training courses, to further enhance his understanding of how to become a successful Social Media Marketing Manager.
Mervyn John Fernando
x 2 Facebook Marketing services
Facebook Advanced Advertising Package
1 hour workshop, Professional Marketing Advice, 4 Facebook posts per month, Develop Facebook Advertising Objectives, Develop lead targeted ads, Report insights.
Facebook Basic Package
30 minute workshop, Professional marketing advice, 4 Facebook posts per month, Report insights.
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Read our latest blogs...
Introduction Creative ideas flow in and out of our mind every day, however we only act on them if we decide to. If your entrepreneurial like me, then you know what I am talking about; a creative idea pop’s up and it gets you really excited. In the same way, your logical brain goes to[…]
In this article we discuss the benefits of SWOT Analysis and attempt to understand the model using a case study example. According to (Bensoussan & Fleisher 2008, p. 200) SWOT stands for a fit between a company’s internal resources and capabilities (that is, its strengths and weaknesses) and external possibilities (that is, opportunities and threats). In[…]
Consumer behaviour is the process that a consumer goes through when he or she is on a mission to purchase a product or service. A quick example would be if you were hungry and in need of food in order to satisfy your hunger. Through this process you will recall places in your memory frame[…]
Market Segmentation is a process dividing a total market into groups, or segments consisting of people with relatively similar product needs. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles or even similar demographic profiles. 4 characteristics that build customer groups If you are selling[…]
There is no hiding from the fact that video advertising is the most popular online media for engagement. The fact is that online users interact and engage 3 X more with video material. In summary, posts that receive high amounts of engagement will be rewarded by Facebook algorithms. This means Facebook will place your ad to[…]