3 tips to an effective marketing campaign

Here’s two question you should think about before you read this article. Do people know about you and your program? Let’s say that they know a little. Do you think that’s enough? How can marketing boost your awareness?  Marketing is a tool that will enable you and your organisation to better align more succinctly with[…]

creative imagination and ideas

3 ways to unleash creative ideas

Introduction  Creative ideas flow in and out of our mind every day, however we only act on them if we decide to. If your entrepreneurial like me, then you know what I am talking about; a creative idea pop’s up and it gets you really excited. In the same way, your logical brain goes to[…]

SWOT Analysis for small business

In this article we discuss the benefits of SWOT Analysis and attempt to understand the model using a case study example. According to (Bensoussan & Fleisher 2008, p. 200) SWOT stands for a fit between a company’s internal resources and capabilities (that is, its strengths and weaknesses) and external possibilities (that is, opportunities and threats). In[…]

Consumer behaviour influencing our minds

What is Consumer Behaviour?

Consumer behaviour is the process that a consumer goes through when he or she is on a mission to purchase a product or service. A quick example would be if you were hungry and in need of food in order to satisfy your hunger. Through this process you will recall places in your memory frame[…]