Marketing Mix

What is the Marketing Mix?

In the late 1940’s a marketing professor, James Culliton of Harvard University developed a concept later known as the Marketing Mix. The Marketing Mix enables brands to more smoothly position a product or service into a market. Traditionally the marketing mix comprised of 4 main marketing objectives, Product, Place, Price and promotion.  In recent times Marketing[…]

How to launch your business ideas

Does this sound like you? business ideas are running ramped in your head, you feel a little different to others. You know you have something within you that sets you apart from the norm, your a visionary, a creator, a man or a woman on the outside looking in. I feel this way everyday of[…]