August 9, 2017

About us

Indigenous marketing logo

We create social and economic value through our continuous support in empowering and growing the Indigenous business sector. In addition to targeting the Indigenous business sector, our other supporting clients who value reconciliation may include;
• Local council;
• Tafes;
• Universities; and
• Medium to large corporates.

Facts about our industry

“In 2006 the Australian Bureau of Statistics (ABS) estimated that there were around 7,000 self-employed Indigenous Australians who operate their own small business. This was around 6% of the total population of indigenous Australians and compares to the non-indigenous community where around 17% of the population own and operate a small business. The number of self-employed people of Indigenous background has reportedly grown to around 12,500 in the past seven years suggesting that the spirit of entrepreneurship is growing amongst the Aboriginal community.”

Opportunities for Indigenous people in business

Since the inception of the Indigenous Procurement Policy (IPP), the Indigenous business sector has grown significantly.

The purpose of the Indigenous Procurement Policy (IPP) is to leverage the Commonwealth’s annual multi-billion procurement spend to drive demand for Indigenous goods and services, stimulate Indigenous economic development and grow the Indigenous business sector.

The IPP was launched on 1 July 2015 and has three main parts:

  • A target number of contracts that need to be awarded to Indigenous businesses.
  • A mandatory set-aside for remote contracts and contracts valued between $80,000 – $200,000.
  • Minimum Indigenous participation requirements in contracts valued at or above $7.5m in certain industries.

Indigenous people come first

Indigenous business professional

Claystone was founded by Mervyn Fernando an entrepreneur, marketing professional and Indigenous person.

He is a 2017 graduate with Latrobe university in addition completing an undergraduate degree in business, majoring in marketing.

Merv’s life goal is to become a successful Indigenous person as well as Indigenous Marketing professional.

Indigenous business logo

Mervyn makes brand statement

The Claystone brand is representative of First Nations people, in addition the name “Claystone” is symbolic of the land and earth of which Indigenous people have walked for thousands of years. With regard to Indigenous people our brand elements has been fitted with the earthly brown and ochre colours to represent culture.

Our mission

Establish ourselves as industry leaders:

Market leader for indigenous businesses, as well as setting a bench mark for other Indigenous aspires.

Paving the way for future generations is equally important as striving for our own success.

Inspire Indigenous people:

We will encourage voice for our Indigenous people as well as lead by example.

Role modelling success for Indigenous people in addition to closing the gap with mainstreams understandings of Indigenous people.

Empowering Indigenous people:

Share industry knowledge with our people as well as encouraging our fellow Indigenous business community to have a voice of their own.

Educate our people, more importantly in the areas of business and marketing.

Support our market to grow:

Support our Indigenous people in business as well as contributing to the growth of the Indigenous economy.

We work with our people to achieve success as well as achieving success for our company along the way.

Our values

Indigenous people holding hands

Maintain respect for Indigenous People

Respect for Indigenous people has always been key to developing strong relationships therefore we will make this top priority at our company.

Offer Quality services

We aim to deliver outstanding service and premium value for our customers in addition striving for excellence.

Deliver on customers expectations

We are committed to improving our clients business situations in the same way contributing to the entirety of the Indigenous business market.

Strive for success

Everyday at our agency is a day of opportunity to learn, in contrast we value education and strongly believe it is key to success.

Our future

Indigenous person land

Claystone Marketing is set to become the leading Indigenous marketing agency in Australia. We aim to support and continue growing the Indigenous business sector.