COMPUTER VERSION
UPCOMING WORKSHOPS
Stay current with our upcoming professional marketing and communications workshops covering social media, website, strategy and business mentoring and development.
Workshops
Claystone Marketing offers a range of workshops aimed at helping businesses of all sizes succeed in today’s competitive market. Our workshops are designed to provide valuable insights, practical skills, and strategies that can be applied to any industry.
We understand that running a successful business requires constant learning and adaptation. Our workshops are tailored to meet the diverse needs of our clients and are delivered by experienced professionals with a wealth of knowledge and expertise.
Our workshops cover a range of topics, including digital marketing, social media, website development, branding, and more. Each workshop is designed to provide hands-on experience, practical tips, and the latest industry trends. Our approach is to offer personalized learning experiences that enable attendees to leave with actionable insights and skills.
We believe that learning should be accessible to everyone, and our workshops are offered both online and in-person to cater to different learning styles and schedules. Our online workshops allow participants to learn from the comfort of their own home or office, while our in-person workshops offer the opportunity to network and learn in a collaborative environment.
Our workshops are suitable for business owners, marketers, and anyone interested in learning new skills or enhancing their existing knowledge. We pride ourselves on delivering engaging, interactive, and informative workshops that are designed to help businesses succeed.
2023 WORKSHOPS
| Workshop Title | Workshop Description | Content Structure | Workshop Date | Location | Registration Link |
| 1. Social media made simple: Create a strategy that works | Learn how to create an effective social media strategy for your business. | • Defining your social media goals • Identifying your target audience • Choosing the right social media platforms • Creating a content calendar • Engaging with your followers • Measuring success and analyzing data • Social media advertising • Tools for social media management • Building a social media community • Crisis management in social media | TBA | TBA | TBA |
| 2. Unlock the power of Facebook: Grow your business like never before | Discover how to use Facebook to grow your business and engage with customers. | • Setting up a Facebook business page • Creating compelling content • Best practices for posting on Facebook • Building a community on Facebook • Facebook Groups and Pages • Facebook Insights and Analytics • Facebook Advertising • Integrating Facebook with your website • Facebook Live and Video content • Using Facebook for customer service | TBA | TBA | TBA |
| 3. Facebook Ads demystified: Convert clicks to customers | Learn how to create and manage Facebook ads that convert. | • Introduction to Facebook Ads Manager • Choosing the right ad format • Defining your target audience • Setting up ad campaigns • Creating ad creatives • Budgeting and bidding strategies • Measuring and analyzing ad performance • Advanced targeting techniques • A/B testing your ads • Retargeting on Facebook | TBA | TBA | TBA |
| 4. LinkedIn Mastery: Build your brand and grow your network | Discover how to use LinkedIn to build your professional brand and network. | • Optimizing your LinkedIn profile • Building your LinkedIn network • Posting and sharing content on LinkedIn • LinkedIn Groups and Pages • Using LinkedIn for lead generation • LinkedIn Ads and sponsored content • LinkedIn Analytics and Insights • Using LinkedIn for personal branding • Creating a LinkedIn company page • Recruiting and hiring on LinkedIn | TBA | TBA | TBA |
| 5. Tweet your way to success: How to leverage Twitter for your business | Learn how to use Twitter to increase brand awareness and engage with your audience. | • Setting up a Twitter profile • Twitter best practices • Building your Twitter following • Creating engaging tweets • Twitter analytics and metrics • Twitter advertising • Twitter for customer service • Advanced Twitter search techniques • Hashtag strategy on Twitter • Tools for managing your Twitter account | TBA | TBA | TBA |
| 6. Instagram Mastery: Showcase your brand like a pro | Discover how to use Instagram to showcase your brand and connect with your audience. | • Setting up an Instagram business profile • Creating a content strategy for Instagram • Instagram best practices • Building your Instagram following • Instagram hashtags and tagging • Instagram Stories and Highlights • Instagram advertising • Instagram analytics and metrics • Tools for managing your Instagram account • Influencer marketing on Instagram | TBA | TBA | TBA |
| 7. Data-driven marketing: Unleash the power of insights | Learn how to use analytics to measure and improve your marketing performance. | • Introduction to data analytics • Types of data and data sources • Data visualization and reporting • Tools for data analysis • Key performance indicators (KPIs) • Collecting and analyzing customer data • Google Analytics and website analytics • Social media analytics • A/B testing and experimentation • Data privacy and security | TBA | TBA | TBA |
| 8. Create a stunning website: Master the wonders of WordPress | Discover how to create a beautiful and functional website using WordPress. | • Introduction to WordPress • Setting up a WordPress site • Choosing the right theme and plugins • Creating content with Elementor • Customizing your site with CSS and HTML • WordPress site optimization • WordPress security and backup • Creating an e-commerce site with WordPress • Managing WordPress user roles and permissions • WordPress troubleshooting and support | TBA | TBA | TBA |
| 9. Get found on Google: Master the art of SEO | Learn how to optimize your website to rank higher on search engines like Google. | • Introduction to SEO • Understanding search engine algorithms • Keyword research and analysis • On-page optimization techniques • Off-page optimization techniques • Technical SEO considerations • Local SEO strategies • Measuring and analyzing SEO performance • SEO tools and resources • Keeping up with SEO trends and updates | TBA | TBA | TBA |
| 10. Corporate marketing made simple: Unlock the power of digital | Learn how to create a digital marketing strategy that aligns with your corporate objectives. | • Aligning your digital marketing strategy with your business goals • Developing buyer personas • Branding and brand messaging • Creating a content marketing plan • Social media marketing and advertising • Email marketing and automation • Search engine marketing (SEM) • Search engine optimization (SEO) • Analytics and measuring | TBA | TBA | TBA |
LATEST BLOGS
Crafting Success: The Vital Role of Consistent Branding
In the intricate world of modern business, where trust and loyalty stand as the cornerstones of success, the role of branding cannot be overstated. It’s
Unlocking Digital Excellence: A Comprehensive Guide to Mastering Your Website Audit
In the dynamic realm of the digital landscape, your website is the cornerstone of your online presence. Regularly evaluating and refining its facets through a
Unlocking Success: The Crucial Role of Mobile Optimization for Your Website
In the ever-evolving digital landscape, the mantra is clear: adapt or be left behind. Nowhere is this more evident than in the realm of website
Unleashing the Power of Social Media Insights and Reporting
Introduction: Leveraging Social Media Insights for Effective Campaigns: To truly understand the success of any social media campaign, it is crucial to consider what you
Crafting an Impactful Logo: A Comprehensive Guide
Introduction: Embarking on the journey of creating your first logo can be a daunting task. With numerous options available, such as freelance platforms like Fiverr
Essential Steps for a Successful Website Launch: A Beginner’s Guide
Introduction: Embark on an Exciting Website-Building Journey! Are you building your first website? Whether you’re an aspiring entrepreneur, a creative professional, or an organization seeking
Claystone Marketing services
TABLET VERSION
UPCOMING WORKSHOPS
Stay current with our upcoming professional marketing and communications workshops covering social media, website, strategy and business mentoring and development.
Workshops
Claystone Marketing offers a range of workshops aimed at helping businesses of all sizes succeed in today’s competitive market. Our workshops are designed to provide valuable insights, practical skills, and strategies that can be applied to any industry.
We understand that running a successful business requires constant learning and adaptation. Our workshops are tailored to meet the diverse needs of our clients and are delivered by experienced professionals with a wealth of knowledge and expertise.
Our workshops cover a range of topics, including digital marketing, social media, website development, branding, and more. Each workshop is designed to provide hands-on experience, practical tips, and the latest industry trends. Our approach is to offer personalized learning experiences that enable attendees to leave with actionable insights and skills.
We believe that learning should be accessible to everyone, and our workshops are offered both online and in-person to cater to different learning styles and schedules. Our online workshops allow participants to learn from the comfort of their own home or office, while our in-person workshops offer the opportunity to network and learn in a collaborative environment.
Our workshops are suitable for business owners, marketers, and anyone interested in learning new skills or enhancing their existing knowledge. We pride ourselves on delivering engaging, interactive, and informative workshops that are designed to help businesses succeed.
2023 WORKSHOPS
| Workshop Title | Workshop Description | Content Structure | Workshop Date | Location | Registration Link |
| 1. Social media made simple: Create a strategy that works | Learn how to create an effective social media strategy for your business. | • Defining your social media goals • Identifying your target audience • Choosing the right social media platforms • Creating a content calendar • Engaging with your followers • Measuring success and analyzing data • Social media advertising • Tools for social media management • Building a social media community • Crisis management in social media | TBA | TBA | TBA |
| 2. Unlock the power of Facebook: Grow your business like never before | Discover how to use Facebook to grow your business and engage with customers. | • Setting up a Facebook business page • Creating compelling content • Best practices for posting on Facebook • Building a community on Facebook • Facebook Groups and Pages • Facebook Insights and Analytics • Facebook Advertising • Integrating Facebook with your website • Facebook Live and Video content • Using Facebook for customer service | TBA | TBA | TBA |
| 3. Facebook Ads demystified: Convert clicks to customers | Learn how to create and manage Facebook ads that convert. | • Introduction to Facebook Ads Manager • Choosing the right ad format • Defining your target audience • Setting up ad campaigns • Creating ad creatives • Budgeting and bidding strategies • Measuring and analyzing ad performance • Advanced targeting techniques • A/B testing your ads • Retargeting on Facebook | TBA | TBA | TBA |
| 4. LinkedIn Mastery: Build your brand and grow your network | Discover how to use LinkedIn to build your professional brand and network. | • Optimizing your LinkedIn profile • Building your LinkedIn network • Posting and sharing content on LinkedIn • LinkedIn Groups and Pages • Using LinkedIn for lead generation • LinkedIn Ads and sponsored content • LinkedIn Analytics and Insights • Using LinkedIn for personal branding • Creating a LinkedIn company page • Recruiting and hiring on LinkedIn | TBA | TBA | TBA |
| 5. Tweet your way to success: How to leverage Twitter for your business | Learn how to use Twitter to increase brand awareness and engage with your audience. | • Setting up a Twitter profile • Twitter best practices • Building your Twitter following • Creating engaging tweets • Twitter analytics and metrics • Twitter advertising • Twitter for customer service • Advanced Twitter search techniques • Hashtag strategy on Twitter • Tools for managing your Twitter account | TBA | TBA | TBA |
| 6. Instagram Mastery: Showcase your brand like a pro | Discover how to use Instagram to showcase your brand and connect with your audience. | • Setting up an Instagram business profile • Creating a content strategy for Instagram • Instagram best practices • Building your Instagram following • Instagram hashtags and tagging • Instagram Stories and Highlights • Instagram advertising • Instagram analytics and metrics • Tools for managing your Instagram account • Influencer marketing on Instagram | TBA | TBA | TBA |
| 7. Data-driven marketing: Unleash the power of insights | Learn how to use analytics to measure and improve your marketing performance. | • Introduction to data analytics • Types of data and data sources • Data visualization and reporting • Tools for data analysis • Key performance indicators (KPIs) • Collecting and analyzing customer data • Google Analytics and website analytics • Social media analytics • A/B testing and experimentation • Data privacy and security | TBA | TBA | TBA |
| 8. Create a stunning website: Master the wonders of WordPress | Discover how to create a beautiful and functional website using WordPress. | • Introduction to WordPress • Setting up a WordPress site • Choosing the right theme and plugins • Creating content with Elementor • Customizing your site with CSS and HTML • WordPress site optimization • WordPress security and backup • Creating an e-commerce site with WordPress • Managing WordPress user roles and permissions • WordPress troubleshooting and support | TBA | TBA | TBA |
| 9. Get found on Google: Master the art of SEO | Learn how to optimize your website to rank higher on search engines like Google. | • Introduction to SEO • Understanding search engine algorithms • Keyword research and analysis • On-page optimization techniques • Off-page optimization techniques • Technical SEO considerations • Local SEO strategies • Measuring and analyzing SEO performance • SEO tools and resources • Keeping up with SEO trends and updates | TBA | TBA | TBA |
| 10. Corporate marketing made simple: Unlock the power of digital | Learn how to create a digital marketing strategy that aligns with your corporate objectives. | • Aligning your digital marketing strategy with your business goals • Developing buyer personas • Branding and brand messaging • Creating a content marketing plan • Social media marketing and advertising • Email marketing and automation • Search engine marketing (SEM) • Search engine optimization (SEO) • Analytics and measuring | TBA | TBA | TBA |
LATEST BLOGS
Crafting Success: The Vital Role of Consistent Branding
In the intricate world of modern business, where trust and loyalty stand as the cornerstones of success, the role of branding cannot be overstated. It’s
Unlocking Digital Excellence: A Comprehensive Guide to Mastering Your Website Audit
In the dynamic realm of the digital landscape, your website is the cornerstone of your online presence. Regularly evaluating and refining its facets through a
Unlocking Success: The Crucial Role of Mobile Optimization for Your Website
In the ever-evolving digital landscape, the mantra is clear: adapt or be left behind. Nowhere is this more evident than in the realm of website
Unleashing the Power of Social Media Insights and Reporting
Introduction: Leveraging Social Media Insights for Effective Campaigns: To truly understand the success of any social media campaign, it is crucial to consider what you
Crafting an Impactful Logo: A Comprehensive Guide
Introduction: Embarking on the journey of creating your first logo can be a daunting task. With numerous options available, such as freelance platforms like Fiverr
Essential Steps for a Successful Website Launch: A Beginner’s Guide
Introduction: Embark on an Exciting Website-Building Journey! Are you building your first website? Whether you’re an aspiring entrepreneur, a creative professional, or an organization seeking
Claystone Marketing services
PHONE VERSION
UPCOMING WORKSHOPS
Stay current with our upcoming professional marketing and communications workshops covering social media, website, strategy and business mentoring and development.
Workshops
Claystone Marketing offers a range of workshops aimed at helping businesses of all sizes succeed in today’s competitive market. Our workshops are designed to provide valuable insights, practical skills, and strategies that can be applied to any industry.
We understand that running a successful business requires constant learning and adaptation. Our workshops are tailored to meet the diverse needs of our clients and are delivered by experienced professionals with a wealth of knowledge and expertise.
Our workshops cover a range of topics, including digital marketing, social media, website development, branding, and more. Each workshop is designed to provide hands-on experience, practical tips, and the latest industry trends. Our approach is to offer personalized learning experiences that enable attendees to leave with actionable insights and skills.
We believe that learning should be accessible to everyone, and our workshops are offered both online and in-person to cater to different learning styles and schedules. Our online workshops allow participants to learn from the comfort of their own home or office, while our in-person workshops offer the opportunity to network and learn in a collaborative environment.
Our workshops are suitable for business owners, marketers, and anyone interested in learning new skills or enhancing their existing knowledge. We pride ourselves on delivering engaging, interactive, and informative workshops that are designed to help businesses succeed.
2023 WORKSHOPS
1. Social media made simple: Create a strategy that works
Learn how to create an effective social media strategy for your business. • Defining your social media goals
• Identifying your target audience
• Choosing the right social media platforms
• Creating a content calendar
• Engaging with your followers
• Measuring success and analyzing data
• Social media advertising
• Tools for social media management
• Building a social media community
• Crisis management in social media
TBA
2. Unlock the power of Facebook: Grow your business like never before
Discover how to use Facebook to grow your business and engage with customers.
• Setting up a Facebook business page
• Creating compelling content
• Best practices for posting on Facebook
• Building a community on Facebook
• Facebook Groups and Pages
• Facebook Insights and Analytics
• Facebook Advertising
• Integrating Facebook with your website
• Facebook Live and Video content
• Using Facebook for customer service
TBA
3. Facebook Ads demystified: Convert clicks to customers
Learn how to create and manage Facebook ads that convert.
• Introduction to Facebook Ads Manager
• Choosing the right ad format
• Defining your target audience
• Setting up ad campaigns
• Creating ad creatives
• Budgeting and bidding strategies
• Measuring and analyzing ad performance
• Advanced targeting techniques
• A/B testing your ads
• Retargeting on Facebook
TBA
4. LinkedIn Mastery: Build your brand and grow your network Discover how to use LinkedIn to build your professional brand and network.
• Optimizing your LinkedIn profile
• Building your LinkedIn network
• Posting and sharing content on LinkedIn
• LinkedIn Groups and Pages
• Using LinkedIn for lead generation
• LinkedIn Ads and sponsored content
• LinkedIn Analytics and Insights
• Using LinkedIn for personal branding
• Creating a LinkedIn company page
• Recruiting and hiring on LinkedIn
TBA
5. Tweet your way to success: How to leverage Twitter for your business
Learn how to use Twitter to increase brand awareness and engage with your audience.
• Setting up a Twitter profile
• Twitter best practices
• Building your Twitter following
• Creating engaging tweets
• Twitter analytics and metrics
• Twitter advertising
• Twitter for customer service
• Advanced Twitter search techniques
• Hashtag strategy on Twitter
• Tools for managing your Twitter account
TBA
6. Instagram Mastery: Showcase your brand like a pro
Discover how to use Instagram to showcase your brand and connect with your audience.
• Setting up an Instagram business profile
• Creating a content strategy for Instagram
• Instagram best practices
• Building your Instagram following
• Instagram hashtags and tagging
• Instagram Stories and Highlights
• Instagram advertising
• Instagram analytics and metrics
• Tools for managing your Instagram account
• Influencer marketing on Instagram
TBA
7. Data-driven marketing: Unleash the power of insights
Learn how to use analytics to measure and improve your marketing performance.
• Introduction to data analytics
• Types of data and data sources
• Data visualization and reporting
• Tools for data analysis
• Key performance indicators (KPIs)
• Collecting and analyzing customer data
• Google Analytics and website analytics
• Social media analytics
• A/B testing and experimentation
• Data privacy and security
TBA
8. Create a stunning website: Master the wonders of WordPress
Discover how to create a beautiful and functional website using WordPress.
• Introduction to WordPress
• Setting up a WordPress site
• Choosing the right theme and plugins
• Creating content with Elementor
• Customizing your site with CSS and HTML
• WordPress site optimization
• WordPress security and backup
• Creating an e-commerce site with WordPress
• Managing WordPress user roles and permissions
• WordPress troubleshooting and support
TBA
9. Get found on Google: Master the art of SEO
Learn how to optimize your website to rank higher on search engines like Google.
• Introduction to SEO
• Understanding search engine algorithms
• Keyword research and analysis
• On-page optimization techniques
• Off-page optimization techniques
• Technical SEO considerations
• Local SEO strategies
• Measuring and analyzing SEO performance
• SEO tools and resources
• Keeping up with SEO trends and updates
TBA
10. Corporate marketing made simple: Unlock the power of digital
Learn how to create a digital marketing strategy that aligns with your corporate objectives.
• Aligning your digital marketing strategy with your business goals
• Developing buyer personas
• Branding and brand messaging
• Creating a content marketing plan
• Social media marketing and advertising
• Email marketing and automation
• Search engine marketing (SEM)
• Search engine optimization (SEO)
• Analytics and measuring
TBA
LATEST BLOGS
Crafting Success: The Vital Role of Consistent Branding
In the intricate world of modern business, where trust and loyalty stand as the cornerstones of success, the role of branding cannot be overstated. It’s
Unlocking Digital Excellence: A Comprehensive Guide to Mastering Your Website Audit
In the dynamic realm of the digital landscape, your website is the cornerstone of your online presence. Regularly evaluating and refining its facets through a
Unlocking Success: The Crucial Role of Mobile Optimization for Your Website
In the ever-evolving digital landscape, the mantra is clear: adapt or be left behind. Nowhere is this more evident than in the realm of website
Unleashing the Power of Social Media Insights and Reporting
Introduction: Leveraging Social Media Insights for Effective Campaigns: To truly understand the success of any social media campaign, it is crucial to consider what you
Crafting an Impactful Logo: A Comprehensive Guide
Introduction: Embarking on the journey of creating your first logo can be a daunting task. With numerous options available, such as freelance platforms like Fiverr
Essential Steps for a Successful Website Launch: A Beginner’s Guide
Introduction: Embark on an Exciting Website-Building Journey! Are you building your first website? Whether you’re an aspiring entrepreneur, a creative professional, or an organization seeking
Claystone Marketing services
